Over 8 million bouquets ago, beneath an umbrella in Mansfield, Erik and Sandra Hoving started selling flowers. They knew they wanted to do something unique so started by speaking to customers to find out what they really wanted. It didn't take too long before the idea of postal flowers blossomed. We started working with the Post Office in 1990 dispatching a grand total of 5 bouquets in that first week. We've been sending flowers out by post ever since and still talk to our customers constantly. It's a model that has stood the test of time. Lots of people have since copied us which we find quite flattering really.